address the question image rights cannot be taken to mean that persons who suffer wrongs cannot seek redress from courts of law when in actual fact they are aggrieved. 5. Whether the defendant and 3rd party are liable in breach of confidence, privacy and or are liable for passing off, misrepresentation and false endorsement. I will resolve this issue under the specific headings as framed in the issue. a) Breach of confidence The word confidence has been defined under the Black’s Law Dictionary 8th Edition page 317 to mean a communication made with a certain protected relationship and legally protected from disclosure. In order for one to succeed with this kind of action a plaintiff ought to show that: i) There exists a relationship of confidentiality between the plaintiff and the defendant i.e. it must be limited to certain people or be something which is not public property or public knowledge. ii) Must have economic value. In the case of PA Thomas v Mold [1968] QB 923 the position of the court was that it is essential that a claimant must makes it absolutely clear and certain what he alleges to be confidential information with the rationale for this requirement being that a defendant is able to know the precise allegation against him for the principal of breach of confidence arises where parties are in a relationship or in discussions which will subsequently give rise to a relationship with information exchanged between the parties. Where parties are in such a relationship then the law imposes an obligation of confidence on the recipient restraining him from disclosure or unauthorized use of such information a breach of confidence thus would arise where a defendant