highly impressed with farming and even made a number of pledges to help her boost her
agricultural production. That even later the Vice President of Uganda Dr. Gilbert Bukenya
visited her farm with a delegation of investors from South Korea who interested citrus fruits in
the region.
In relations to her claim against the defendant, she testified that in 2013 the defendant rolled out
massive bill boards, flyers and calendars campaign bearing her image in the towns of Mbale,
Jinja, Soroti and Iganga in its bid to promote and market its product called Agro Save Account
with specifically the bill boards being placed in very strategic locations such as roundabout
bearing her image in which she holding oranges with a caption Save for your success with the
Agro Save Account and that similarly she came to know through information given to her by
several of her friends like PW4 that flyers and calendars which had the same images had been
distributed by the defendant throughout its branches country wide with Pw4 and those several of
her friends in NAADS seeking to know how much she had been reaped from the adverts. The
plaintiff informed the court that this situation embarrassed her for she had never consented to her
images being used by the defendant for any purpose at all and in her view it was apparent that
the defendant riding on her success as a farmer to popularize its product to attract customers
including farmers to open bank accounts with it by using her images which action invaded her
constitutional right to privacy for resulting bout of her images appearing on the billboards most
of her friends insinuated to her having received a lot of money from the defendant which made
her to fear for her good name and life for she was sure that arising from her appearing in such
adverts ill-intentioned individuals could attempt to harm, rob or steal from her and therefore she
was forced to take legal action against the defendant to remedy the situation thus this case.