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7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 The Constitution of the Republic of South Africa, 1996. Bress Designs (Pty) Ltd v GY Lounge Suite Manufacturers (Pty) Ltd and another 1991 (2) SA 455 (W); Premier Trading Co (Pty) Ltd and another v Sporttopia (Pty) Ltd 2000 (3) SA 259 (SCA) [also reported at [1999] JOL 4947 (SCA) Ed]. Van HeerdenNeethling, Unlawful Competition (2ed) 2008. Van HeerdenNeethling, Unlawful Competition (2ed) 2008 at 195. Van HeerdenNeethling, Unlawful Competition (2ed) 2008 at 197 para 1.2.2. Van HeerdenNeethling, Unlawful Competition (2ed) 2008 at 198. Van HeerdenNeethling, Unlawful Competition (2ed) 2008 at 198200. Van HeerdenNeethling, Unlawful Competition (2ed) 2008 at 200. Phumelela Gaming and Leisure Ltd v Gründlingh and others 2007 (6) SA 350 (CC) para [38] [also reported at 2006 (8) BCLR 883 (CC) Ed]. Moroka Swallows Football Club Ltd v The Birds Football Club and others 1987 (2) SA 511 (W) at 531 [also reported at [1987] 3 All SA 65 (W) Ed]; Union Wine Limited v E Snell and Co Ltd 1990 (2) SA 189 ( C ) a t 2 0 3 ; Blue Lion Manufacturing (Pty) Ltd v National Brands Ltd 2001 (3) SA 884 (SCA) [also reported at [2001] 4 All SA 235 (SCA) Ed]. 1987 (2) SA 511 (W) at 531. 1995 (4) SA 441 (A) at 453G [also reported at [1995] 2 All SA 600 (A) Ed]. Footnote omitted from original transcript Ed. Footnote omitted from original transcript Ed. Union Wine Limited v E Snell and Co Ltd 1990 (2) SA 189 (C) at 203. Blue Lion Manufacturing (Pty) Ltd v National Brands Ltd 2001 (3) SA 884 (SCA). 2001 (3) SA 884 (SCA) at para [1]. 1991 (2) SA 720 (A) [also reported at [1991] 2 All SA 177 (A) Ed]. Philip Morris Inc and another v Marlboro Shirt Co SA Ltd and another 1991 (2) SA 720 (A) at 734. Verimark (Pty) Ltd v BMW Agbmw AG v Verimark 2007 (6) SA 263 (SCA) paras [12] and [13]; Laugh It Off Promotions CC v SAB International (Finance) BV t/a Sabmark International and another 2006 (1) SA 144 (CC) para [3] and paras [36][40] [also reported at 2005 (8) BCLR 743 (CC) Ed]; National Brands Ltd v Blue Lion Manufacturing (Pty) Ltd 2001 (3) SA 563 (SCA) para [11] [also reported at [2001] JOL 8068 (SCA) Ed]. S 39(2) of the Constitution. Caterham Car Sales & Coachworks Ltd v Birkin Cars (Pty) Ltd and another 1998 (3) SA 938 (SCA) [also reported at [1998] 3 All SA 175 (SCA) Ed]; Online Lottery Services (Pty) Ltd and others v National Lottery Board and others 2010 (5) SA 349 (SCA) [also reported at [2009] 4 All SA 470 (SCA) Ed]; Adidas AG and another v Pepkor Retail Ltd 2013 JDR 3 (WCC) [also reported at [2012] 1 All SA 636 (WCC) Ed]. Intercity Group (NZ) Ltd v Nakedbus NZ Limited [2014] NZHC 124. Intercity Group (NZ) Ltd v Nakedbus NZ Limited [2014] NZHC 124, at para [85]. Google France SARL v Louis Vuitton Malletier SA [2010] ECR 12417. Interflora Inc v Marks and Spencer Plc [2013] EWHC 1291 (Ch). Cosmetic Warriors Ltd & Lush Ltd v Amazon.co.uk Ltd and another [2014] EWHC 181 (Ch). Directive 89/104 art 5, s 1(a). Directive 89/104 art 5, s 1(b). Google France SARL v Louis Vuitton Malletier SA [2010] ECR 12417 at paras [51][52]. Google France SARL v Louis Vuitton Malletier SA [2010] ECR 12417 para [37], [84]; Arsenal Football Club [2002] ECR I 10273 at para [54]; L'Oreal SA v Bellure NV European Court of Justice [2010] RPC 1 para [60]. Interflora Inc v Marks & Spencer PLC [2013] EWHC 1291 (Ch) at para [288]. Intel Corporation Inc v CPM United Kingdom Ltd European case para [34]; Interflora Inc plc, Interflora British Unit v Marks and Spencer plc, Flowers Direct Online [2013] EWHC 1291 (Ch) para [290]. L'Oreal SA v Bellure NV European Court of Justice [2010] RPC 1 paras [51][65]; Interflora Inc Plc, Interflora British Unit v Marks and Spencer plc, Flowers Direct Online European Court 44, 45 80. Google France SARL v Louis Vuitton Malletier SA [2010] ECR 12417 at para [68]; Interflora Inc plc, Interflora British Unit v Marks and Spencer plc, Flowers Direct Online [2013] EWHC 1291 (Ch). Interflora Inc Plc, Interflora British Unit v Marks and Spencer plc, Flowers Direct Online [2013] EWHC 1291 (Ch). Reed Executive Plc v Reed Business Information Ltd [2004] RPC 40.

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Cochrane Steel Products (Pty) Ltd v M Systems Group (Pty) Ltd and another [2015] 2 All SA 162 (GJ)

Case Law

Country

South Africa

Country Location

Latitude: -28.58043087631903

Longitude: 24.820993917210945

Country Location (linked Case Law): South Africa

Decision Date: 29 de out. de 2014

Case Status: Closed

Case Outcome (Procedural)

Dismissed

Case Outcome (Disposition)

Judgment in Favor of Defendant

Keywords

Intellectual Property
Trademark

Judicial Body: Administrative Court

Court Name: GAUTENG LOCAL DIVISION, JOHANNESBURG

Case Number: 39605/13

Case Summary: The applicant and respondents were competitors in the industry of perimeter security and fencing. Objecting to the respondents' use of the applicant's trademark "ClearVu" for its internet advertising, the applicant sought a final interdict restraining the respondent from using the trademark "ClearVu" as a keyword in the Google AdWords system, or as a metatag.

The applicant relied on two common law causes of action, passing off and "leaning on". While the latter does not form part of our law, the applicant urged the court to develop the common law in terms of section 173 of the constitution. Passingoff consists of a false representation made by one trader. The applicant was also unsuccessful in the passing off claim, as it was unable to satisfy the requirements of deception or confusion. Its case was dismissed with costs.

Related Law

Trademark law No. 194 of 1993

Collection

CIPIT

Date Updated: 7 de nov. de 2019

Primary Documents

Cochrane Steel Products (Pty) Ltd v M-Systems Group (Pty) Ltd and another [2015] 2 All SA 162 (GJ).pdf
English
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CYRILLA: Global Digital Rights Law

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Cochrane Steel Products (Pty) Ltd v M Systems Group (Pty) Ltd and another [2015] 2 All SA 162 (GJ)

Primary Documents

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