In reaction to an exceptional surge in violent and graphic content being posted to its
platforms following the terrorist attacks and military response, Meta put in place several
temporary measures, including a reduction of the confidence thresholds for its Graphic and
Violent Content automatic classification system (classifier) to identify and remove content.
Meta informed the Board that these measures applied to content originating in Israel and
Gaza across all languages. The changes to these classifiers increased the automatic removal
of content where there was a lower confidence score for the content violating Meta’s policies.
In other words, Meta used its automated tools more aggressively to remove content that
might violate its policies. Meta did this to prioritize its value of safety, with more content
removed than would have occurred under the higher confidence threshold in place prior to
October 7. While this reduced the likelihood that Meta would fail to remove violating content
that might otherwise evade detection or where capacity for human review was limited, it also
increased the likelihood of Meta mistakenly removing non-violating content related to the
conflict.
When escalation teams assessed videos as violating its Violent and Graphic Content,
Violence and Incitement and Dangerous Organizations and Individuals policies, Meta relied
on Media Matching Service banks to automatically remove matching videos. This approach
raised the concern of over-enforcement, including people facing restrictions on or
suspensions of their accounts following multiple violations of Meta’s content policies
(sometimes referred to as “Facebook jail”). To mitigate this concern, Meta withheld “ strikes”
that would ordinarily accompany content post removals that occur automatically based on
Media Matching Service banks (as Meta announced in its newsroom post).
Meta’s changes in the classifier confidence threshold and its strike policy are limited to the
Israel-Gaza conflict and intended to be temporary. As of December 11, 2023, Meta had not
restored confidence thresholds to pre-October 7 levels.
3. Case Description
The content in this case involves a video posted on Instagram in the second week of
November, showing what appears to be the aftermath of a strike on or near Al-Shifa Hospital
in Gaza City during Israel’s ground offensive in the north of the Gaza Strip. The Instagram
post in this case shows people, including children, lying on the ground lifeless or injured and
crying. One child appears to be dead, with a severe head injury. A caption in Arabic and