Personal Data (Privacy) Ordinance Part 6A—Division 1 6A-2 Section 35A Cap. 486 Part 6A Use of Personal Data in Direct Marketing and Provision of Personal Data for Use in Direct Marketing (Part 6A added 18 of 2012 s. 21) Division 1—Interpretation 35A. Interpretation of Part 6A (1) In this Part— consent (同意), in relation to a use of personal data in direct marketing or a provision of personal data for use in direct marketing, includes an indication of no objection to the use or provision; direct marketing (直接促銷) means— (a) the offering, or advertising of the availability, of goods, facilities or services; or (b) the solicitation of donations or contributions for charitable, cultural, philanthropic, recreational, political or other purposes, through direct marketing means; direct marketing means (直接促銷方法) means— (a) sending information or goods, addressed to specific persons by name, by mail, fax, electronic mail or other means of communication; or (b) making telephone calls to specific persons; marketing subject (促銷標的), in relation to direct marketing, means— Verified Copy Last updated date 5.12.2014