30/9/22, 14:55 Oversight Board | Independent Judgment. Transparency. Legitimacy. The user states that the content was posted as part of the national “Pink October” campaign for breast cancer prevention. It shows some of the main signs of breast cancer, which the user says are essential for early detection of this disease and save lives. 6. Explanation of Facebook’s Decision Facebook clarified that its original decision to remove the content was a mistake. The company explained to the Board that the Community Standards apply to Instagram. While the Community Standards generally prohibit uncovered and visible female nipples, they are allowed for “educational or medical purposes,” including for breast cancer awareness. Facebook restored the content because it fell within this exception. Facebook claims that allowing this content on the platform is important for its values of “Voice” and “Safety.” The company states that the detection and original enforcement against this content was entirely automated. That automated process failed to determine that the content had clear “educational or medical purposes.” Facebook also claims that it is not relevant to the Board’s consideration of the case whether the content was removed through an automated process, or whether there was an internal review to a human moderator. Facebook would like the Board to focus on the outcome of enforcement, and not the method. 7. Third party submissions The Oversight Board considered 24 public comments for this case: eight from Europe; five from Latin American and Caribbean, and 11 from the United States and Canada. Seven were submitted on behalf of an organization. One comment was submitted without consent to publish. The submissions covered the following themes: whether the post complied with Facebook’s Community Standards and values; the importance of breast cancer awareness in early diagnosis; critique on the over-sexualization and censorship of female nipples compared to male nipples; Facebook’s influence on society; over-enforcement due to automated content moderation, as well as feedback for improving the public comment process. 8 Oversight Board Analysis https://www.oversightboard.com/decision/IG-7THR3SI1 8/16