651 2016 Protection of Tradrtional Knowledge and Cultural Expressions No. 33 "derogatory treatment", includes, in relation to traditional knowledge or cultural expressions, any act or omission that results in a material distortion, mutilation or alteration of the traditional knowledge or cultural expressions that is prejudicial to the honour or reputation of the holders, or the integrity of the traditional knowledge or cultural expressions; "exploitation" means the employment of the greatest possible advantage of traditional knowledge and cultural expressions for selfish purposes, taking advantage of unwary traditional knowledge and cultural expressions holders and advertising or a publicity program, including- (a) where the traditional knowledge is a (i) (ii) product- manufacturing, importing, exporting, offering for sale, selling or using beyond the traditional context the product; and being in of the product for the of offering it for sale, selling it or possession purposes using it beyond the traditional context; (b) where the traditional knowledge is a process- (i) making use of the process beyond the traditional context; and (ii) carrying out the acts referred to under paragraph (a) of this subsection with respect to a product that is a direct result of the use of the process; "genetic resources" means microorganisms, plant and animal material including indigenous seeds, genetic plant varieties and traditional animal breeds that contain functional hereditary units and whose management shall also be subject of other relevant legislations; "genetic material " means genetic material of plant, animal, microbial or other origin containing functional units of heredity; "holder" means recognized individuals or organizations within communities in whom the custody or protection of traditional knowledge and cultural expressions are entrusted in accordance with the customary law and practices of that community;