(2) The interpretation or permissibility of any online content, by the Authority or the National Coordinator under law, rule, regulation or instruction, shall take precedence over any community standards or rules or community guidelines or policies or any other instruments devised by a Social Media Company. (3) A Social Media Company shall take due cognizance of the religious, cultural, ethnic and national security sensitivities of Pakistan. (4) A Social Media Company shall deploy proactive mechanisms to ensure prevention of live streaming through Online Systems in Pakistan of any content in violation of any law, rule, regulation for the time being in force or instruction of the National Coordinator particularly regarding online content related to terrorism, extremism, hate speech, defamation, fake news, incitement to violence and national security. 5. Other Obligations of the Social Media Companies.- A Social Media Company Shall;(a) register with the Authority, within three months of the coming into force of these Rules; (b) establish a permanent registered office in Pakistan with a physical address located in Islamabad, within three months of the coming into force of these Rules; (c) appoint in Pakistan, a focal person based in Pakistan for coordination with the National Coordinator and the Authority within three months of the date of coming into force of these Rules; (d) establish one or more database servers in Pakistan by the Social Media Company, within twelve months of the date of publication of these Rules to 5