4. Growth and adoption of local e-commerce platforms with global reach 5. Provision of trusted security and certification infrastructure for all electronic communication and transactions 6. Accessible news and media platforms both offline and online 7. Affordable marketing and advertising platforms with quality audience data 8. Providing an all inclusive ICT environment by encouraging gender equality and accessibility to persons with disabilities 9. Coordination and cooperation with international systems and platforms for global reach 4.2 Market By the year 2030, Kenya will have an estimated population of 66M, with over 200M devices and sensors connected to the Internet. All aspects of our lives including money, security, governance, agriculture, tourism, education and health will be fully and seamlessly integrated into the digital economy. Technology is and will continue to catapult the growth of globalisation and trade across borders. Through regional and international integration, the market will be global. The Government recognises, and will leverage our youth demographic as our competitive advantage in the global market. Over 1M youth enter the job market every year; the Government will use ICTs as an enabler in providing dignity and financial stability to our youth. This policy aims to increase the overall size of ICT contribution to the digital and traditional economy to 10% of GDP by 2030. In doing so, this policy will provide a blueprint for creating things, rules and money. Things: For those who want to develop devices, applications and deliver services to the Kenyan populace, the market will be massive; blocks such as Common Market for Eastern and Southern Africa (COMESA), East African Community (EAC), theSmart Africa Alliance and the African Continental Free Trade Area will open up regional, continental and global markets. We will take advantage of the Internet of Things (IoT) and the entire infrastructure laid out in our Mobile First objective to scale our local businesses beyond our borders. The Ministry of ICT, Kenya Government will encourage the use of our unique culture and languages to grow our technology ecosystem and elevate our businesses to compete at a global level. It will promote the adoption and use of the dot KE country level domain name and set up the frameworks needed to ensure that Kenyan goods and services are of quality and in high demand globally in order to attract superior prices. Rules: This policy will form the basis for the regulation of converged industry; the rules that we set up will provide an enabling environment that is secure, open and transparent. It will define a competition framework to encourage and protect investments, enforce employment and taxation rules to drive growth and define the supporting business infrastructure that allows citizens and the world to do business with Kenyans. This includes such things as identity management, cryptography and block chain, and the extension of traditional laws, regulations and norms to the online space. As we move towards a knowledge-based economy, the Government will enable access to information to every citizen by encouraging the private sector to publish statistics that will enable the SME market to take advantage of trends. This policy will promote the availability of relevant audience and demographic data to inform the marketing strategies of businesses, and labour market information to inform educators and employers. Due to the convergence of infrastructure and services, the Government will restructure the regulator to enable convergence in the regulation of the ICT industry, allowing for diversity in infrastructure, content and services offerings all in line with the Constitution. This will allow for the early adoption of emerging trends, such as over-the-top providers (OTTs), convergence and rapid changes in the sector. This area highlights the guidance of government on practice and procedure, and the creation of an overarching architecture for the industry. Money: The medium of exchange for goods and services is digital and traditional forms of money. Kenya is currently the global leader in mobile money with over 70% of the adult population using these services. This policy aims to promote Kenya as the fintech infrastructure hub for the region, and use money strategically to direct the market towards the attainment of national goals. This policy seeks to create a digital environment where money creates value quickly by moving rapidly and efficiently through the business transaction cycle. The fintech opportunities 7/37 November-2019