14. The provisions of this Article, except for the cases referred to in paragraphs 8 and 9 of Article 38 and subparagraphs 1 and 3 of paragraph 11 of this Article, shall apply mutatis mutandis to television programmes exclusively devoted to television advertising and teleshopping as well as to television programmes exclusively devoted to self-promotion. 15. Audiovisual media service providers or associations thereof must develop codes of conduct regarding inappropriate audiovisual commercial communications, inserted or included in children’s programmes, of foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, trans-fatty acids, salt/sodium and sugars, which are recommended to be used in moderation. 16. Requirements for political advertising, the procedure for publishing and marking it in the media shall be laid down by the Law on Funding of Political Parties and Political Campaigns and Its Control as well as other legal acts. 17. Liability for the peculiarities of use of misleading and non-permitted comparative advertising and the procedure for applying it shall be established by the Law on Advertising. Article 40. Sponsorship of Audiovisual Media Services, Radio Programmes and/or Parts of Programmes 1. Audiovisual media services radio programmes and/or parts of programmes that are sponsored must meet the following requirements: 1) their content and, in the case of broadcasting of television and/or radio programmes, their scheduling may in no circumstances be influenced in such a way as to affect the editorial responsibility and independence of the audiovisual media service provider and the broadcaster of radio programmes; 2) they may not directly encourage the purchase or rental of goods or services, in particular by making special promotional references to those goods or services; 3) viewers must be clearly informed of the existence of a sponsorship agreement. Sponsored programmes must be clearly identified as such by the surname (name), logo and/or any other symbol of the sponsor such as a reference to his product(s) or service(s) or a distinctive sign thereof in an appropriate way at the beginning, during and/or at the end of the programmes. 2. Audiovisual media services, radio programmes and/or parts thereof may not be sponsored by persons whose principal activity is the manufacture or sale of cigarettes and other tobacco products. 3. Where audiovisual media services and radio programmes or parts thereof are sponsored by persons whose activities include the manufacture or sale of medicinal products and medical treatment, they may promote the name (logo) or any other image of the sponsor but must not promote specific medicinal products or medical treatments available only on prescription. 4. News programmes may not be sponsored. *Article 401. Requirements for Product Placement in Programmes