3,0 DEF IN IT IONS 3. 1 The following definitions are adopted for the Rurpose of the Competition Policy:· a) Acquisition: acquire: means directly or indirectly, acquiring or agreeing to i) shares, voting rights or assets of any enterprise; or ii) control over management or assets of any enterprise. b) means activity arising from the operations. of two or more entities offering products and services in a manner that is consisfent with acceptable competitive business behaviour and conduct, disabuse of dominant power in the market place, and fair business practices. c) as distinct from competition, refers to the ability of two or more entities to offer products and services whose quality and prices compare favourably with those of competitors in specific market segments. d) e) f) Competition: Competitiveness: Conglomerate Merger: means a group or corporation formed by the merging of two or more separate and diverse firms. Consumer: means any person who: i) buys any goods for a consideration which has been paid or promised or partly paid and partly promised or under any system of deferred payment for personal use or resale; ii) hires or avails of any service for a consideration which has been paid or promised or partly paid and partly promised or under any system of deferred payment for commerciai use or for resale. refer to conditional arrangements under which Government may exclude and exempt certain economic activities or firms from the ambit of the Competition Policy and/or its re.lated legislation. Exclusions and Exemptions: 3