OTHER COLLATERAL PURPOSES .....................................................................45 THE APPROPRIATE REMEDIES .............................................................46 DAMAGES......................................................................................................46 The plaintiff’s reputation..........................................................................48 The standing of the defendant ..................................................................50 Reach of the publication...........................................................................51 Impartiality ...........................................................................................58 The defendant’s conduct ..........................................................................59 Malice.......................................................................................................63 Other factors ............................................................................................65 Quantum...................................................................................................66 INJUNCTION ...................................................................................................67 MISCELLANEOUS.......................................................................................68 CONCLUSION...............................................................................................68 iii