Consumer Protection (Telecommunications Service) Regulation CHAPTER 1 ARTICLE 1 DEFINITIONS Unless the context otherwise requires, any word, phrase or expression used in this Regulation shall have the meaning given to it in Article (1) of the Legislative Decree No. (48) of 2002 Promulgating the Telecommunications Law of the Kingdom of Bahrain, and the following terms and expressions shall have the following meaning: Term Advance Period Definition Notice The notice period of at least one (1) month before any proposed action to amend or rescind a Service Contract. Advertiser A Licensed Operator or a Third Party who Advertises an Applicable Product or Service through any Advertising Means. Advertisement Advertising or Content, which is directly or indirectly controlled by an Advertiser, expressed in any language, and is communicated through different Advertising Means with the intent to influence a Consumer’s commercial choice, opinion and behaviour. Advertising Means Any material used for Advertising, which includes: a) Television, radio, newspaper advertisements; b) brochures and leaflets; c) direct mail and electronic mail; d) any point of sale material; e) packaging material; 2 and magazine