transmission of purpose of this Regulatory Policy and the Annexes is to minimise the The :to Unsolicited Electronic Communications having a UAE Link in order ;UAE promote secure and trusted Information and Communication Technologies in the .4.1 about a promote effective use of information and communication technologies to bring .4.2 ;good and healthy business environment in the UAE public reduce cost and time spent on unwanted Electronic Communications from both .4.3 and business entities; and .create a safer communications environment .4.4 The Policy .5 in place to The Licensees shall be under a general obligation to put all practical measures .5.1 Telecommunications minimise the transmission of Spam having a UAE Link across their .Networks Regulatory The Licensees will fail to comply with their obligations contained in this .5.2 is being sent to or from Policy and the Annexes if they are aware of Spam having an UAE Link all practical means to end the transmission a particular Electronic Address and they do not take .of that Spam Regulatory The Licensees will fail to comply with their obligations contained in this .5.3 sent to or from a Policy and the Annexes if they are aware of Spam having an UAE Link means to prevent the future particular Electronic Address and do not take all practical .transmission of such Spam their The Licensees shall take appropriate measures to educate and raise awareness of .5.4 .Customers in relation to this Regulatory Policy and the Annexes before The Licensees shall ensure that Consent is obtained from an intended Recipient .5.5 Recipient, unless sending their own Marketing Electronic Communications to that intended .specified otherwise in the Annexes and The Licensees' own Marketing Electronic Communications shall include accurate .5.6 .specific identification of the sender of use to Licensees shall not sell, supply, use, share, or knowingly allow access or right .5.7 Harvesting and the any tools, software, hardware or mechanisms that facilitate Address ,generation of Electronic Addresses Licensees in The TRA may, at its discretion, request additional information from the .5.8 matters, statistics, and relation to Spam having a UAE Link, which may include among other .minimise or prevent the transmission of Spam periodical reports on practical measures taken to Consent Principles .6 .applicable Licensees shall comply with the Consent principles set out in this section as .6.1 any Licensees shall ensure that the following Consent principles are reflected in .6.2 they conclude agreement connected with the provision of Electronic Communications which .with their customers