MR JUSTICE WARBY Approved Judgment Monroe v Hopkins [2017] EWHC 433 (QB) relatively small publication in the high hundreds or just into four figures, made up mostly of followers of Ms Monroe and Ms Penny. 58. Precision is of course impossible, but nor is it necessary. It is enough if I can make a sound assessment of the overall scale of publication. The submissions for Ms Hopkins that this cannot be done are not only unattractive but also unrealistic in my view. I am satisfied that the readership of the First Tweet was comfortably into five figures. An estimate of around 20,000 seems to me to be entirely reasonable, and much more likely to be an under-estimate than an over-estimate. The Twitter Analytics that are available show that individual tweets over the 25 hour period I have mentioned generated between 21,000 and 252,000 impressions, and between 198 and 14,196 engagements. The higher of these figures are those for the Second Tweet. Although it was not retweeted as often as some others, it was clearly “popular” and by a fair margin the tweet with the most impact of all those dealt with in these records. 59. An “impression” does not mean that the person on whose screen the tweet appeared actually read it. The figure must be discounted to arrive at an estimate of readers. Mr Bennett allows a discount of 60% to arrive at a figure of 100,000 readers for the Second Tweet. I accept that approach. The figures for the Second Tweet are significant so far as the First Tweet is concerned. They indicate the probability that the figures for the First Tweet were high. The analytics show that other tweets in the evenings generated six-figure numbers of impressions. 60. Mr Bennett’s other method of estimation leads him to a figure of around 25,000 readers, by this route: (a) he divides the 5.74m profile views in May 2015 by the 31 days of the month to arrive at an average of 185,161 views per day; (b) he divides that by 18, on the footing that the audience was a domestic one, and would spent some hours asleep, arriving at an average of 10,286 views per hour; (c) he multiplies that by the number of hours the First Tweet was available to view. This is an approach that starts with a known and undisputed figure and applies a rational analysis to it. It may perhaps overstate the position a little. For instance, the scale of views on particular days may depart from the average, for all we know. But taking account of what the Twitter Analytics show, I consider that the 20,000 figure I have mentioned is a safe conclusion. 61. I accept that the First Tweet was probably re-tweeted extensively. It is impossible to estimate the extent, except to say that the evidence suggests it was probably in the hundreds. It is not necessary to go further than this in analysing the scale of the likely readership of the First Tweet. These conclusions are enough to enable me to decide the other issues that I have to address. But I add that, though it would be idle to engage too much in analysis of the Twitter Analytics, the document does show the text of individual tweets, so it is possible to compare the higher figures for impressions and engagements with the content. That comparison seems to me to support the conclusions I have reached on the other bases mentioned. 62. As for the Second Tweet, the Twitter Analytics tell the story clearly enough. I have set out the figures already. They are clearly substantial. It was re-tweeted 40 times.