(b) informed, before the interview takes place, to determine whether the interview is to be recorded or broadcast live. (2) A licensee shall exercise sensitivity in conducting interviews with bereaved persons, survivors of traumatic incidents or witnesses thereof. 27. Commentaries. A licensee shall ensure that any commentaries that are broadcast by a licensee, whether as comments are made by the licensee or by any person invited by a licensee, are presented in a manner that clearly indicates that they are based on facts which are clearly stated. 28. Sexual offences. A licensee shall— (a) not disclose, in a broadcast, the identity of a victim of a sexual offence unless such victim consents in writing to the disclosure of his or her identity. (b) Avoid the use of unnecessary or repetitive detail when broadcasting the circumstances of a sexual offence. 29. Consent to broadcast. A licensee shall not broadcast any information acquired from a person without that person's consent, unless the information so acquired is essential to establish the credibility and authority of a source, or where the information is clearly in the public interest. 30. Programme sponsorship. A licensee— (a) shall not accept sponsorship of news broadcasts; (b) shall not accept sponsorship of weather broadcasts, financial broadcasts or traffic reports: Provided that the licensee shall retain ultimate editorial control of the sponsored programme; (c) shall ensure that sponsorship of an informative programme does not compromise the accuracy and impartiality of the programme's contents;