LAWS OF BRUNEI
10
CAP. 180
Broadcasting
2000 Ed.
[Subsidiary]
SECOND SCHEDULE
CODE OF PRACTICE FOR ADVERTISING
Introduction:
A.
This Code of Practice (hereinafter referred to as "the Code") is issued under section 9
of the Broadcasting Act and applies to all advertisements broadcast or intended for
broadcast on television and radio.
B.
The provisions in this Code should be observed in the spirit as well as the letter.
Broadcasters including editors and producers of television and radio programmes
should ensure that advertisements which fail to meet the provisions in this Code are
not broadcast.
C.
All advertisements should be legal, decent and truthful. Any advertisement which is
against public interest, national harmony or is offensive or against public decency
should not be broadcast.
D.
In the broadcast of any advertisement, the following values should be borne in mind:
i) national interest, religion and society in general;
ii) family as the principal unit in a society;
iii) community support and respect for the individual; and
iv) consensus, not conflict.
E.
This Code is not intended to suppress or restrict free competition amongst businesses.
F.
Consumer interests should be safe-guarded. Any advertisement broadcast should be
true and accurate in terms of the information conveyed.
G.
Advertisers must clear the copyrights in the music and/or visuals used in
advertisements.
The following guidelines should be complied with in any advertisement intended for
broadcast:
1.
National Policy.
a) Advertisements should not contain visuals or messages which constitute a
breach of the law, nor should they appear to condone illegal activity as an act
accepted by society.
b) Advertisements concerning alcohol, illegal drugs or any thing or product
prohibited by the laws of Brunei Darussalam should not be broadcast.