Advertising of other medicinal products or treatment with medicinal products must be readily recognisable
and must warn about the possible harmful effect if misused.
10. Persons regularly hosting news programmes may neither take part in advertising or audiovisual
commercial communications nor voice them over.
11. The requirements for teleshopping and television advertising shall be as follows:
1) teleshopping and television advertising must be decent, non-misleading, readily recognisable and
distinguishable from the content of the programme by acoustic and/or optical and/or spatial means.
Television advertising and teleshopping may be inserted during programmes without prejudice to the
integrity of the part of the programme, taking into account natural breaks in the programme, the duration and
nature of the programme and without violating the rights of the holders of property rights;
2) television advertising, announcement or teleshopping may not be inserted during religious
services and religious programmes;
3) the total time of television advertising spots and teleshopping spots within a given clock hour
must not exceed 20%. This subparagraph shall not apply to the programmes broadcast by the broadcaster of
television programmes itself and announcements of the ancillary products directly related to those
programmes, sponsorship announcements and product placements;
4) teleshopping windows must be of a minimum uninterrupted duration of 15 minutes. The number
of teleshopping windows broadcast per day may not exceed eight with their total duration not exceeding
three hours per day. Teleshopping windows must be clearly distinguished from other programmes by optical
and spatial means;
5) television advertising spots and/or teleshopping spots during sports or other events containing
natural breaks must be inserted only during the natural breaks of such events;
6) the broadcasting of films made for television (excluding series, serials and documentaries),
cinematographic works and news programmes may be interrupted by television advertising and/or
teleshopping once for each scheduled period of at least 30 minutes;
7) the broadcasting of children’s programmes may be interrupted by television advertising and/or
teleshopping once for each scheduled period of at least 30 minutes, provided that the scheduled duration of
the programme is greater than 30 minutes;
8) it shall be prohibited to insert advertising and/or teleshopping in re-broadcast television
programmes or parts thereof.
12. Requirements for advertising and dissemination thereof established in other legal acts shall also
apply.
13. Control over compliance with advertising requirements specified in this Law and other laws shall
be exercised by the National Consumer Rights Protection Board under the Ministry of Justice, the
Competition Council of the Republic of Lithuania and the Commission, in cooperation with other regulatory
bodies regulating the activities of producers and/or disseminators of public information and advertising selfregulatory bodies.
اختر الفقرة المستهدفة3
الاتصال بفقرة
Connect to an entity
Disable highlights
أضف إلى جدول المحتويات