Regulation on Promotion by Telecommunication Operators Rwanda Article 19 – Advertising with complicated price structures and information Advertising with complicated price structures and information shall not only appear in transient types of media such as radio and television but must be accompanied with detailed print media explanations, and on the licensee’s website. The transient media must facilitate consumers to see the print mediums for details. Article 20 – Comparative advertising Advertisements must not, unfairly, discredit, disparage or attack one or more products, services, advertisements, companies or entities, or exaggerate the nature or importance of competitive differences. No licensee shall imitate the slogans or illustrations of another advertiser in such a manner as to mislead the consumer. Chapter V Monitoring of compliance Article 21 – Cancellation of promotion The Regulatory Authority has the right to cancel any promotion prior to its commencement basing on the following: 1° anti-competitive behaviour; 2° lottery and gaming related promotions; 3° an act against public order. The Regulatory Authority must communicate to the licensee the reasons for cancellation of the promotion. Article 22 – Cessation of promotion The Regulatory Authority has the right to order for cessation of any promotions after the commencement of the promotion for one of the following reasons: 1° network congestion; 2° poor performance in licensees’ services; 3° genuine consumer complaints; 4° proved misrepresentation of any material fact in relation to the promotion; 5° non-compliance with specific approval; 6° variation from submitted content or context of the report. Article 23 – Effects of cancellation or cessation of promotion Upon decision of cancellation or cessation, the licensee must discontinue such promotions with immediate effect. The discontinuation must be communicated to the subscribers via SMS, website publication, newspaper publication or any other effective medium of communication of wide circulation. By Laws.Africa and contributors. Licensed under CC-BY. Share widely and freely. 6