Pace of Spread of Scandalous Content: From the Echo of Whispers in Pre-Digital Era compared to the Spread at Lightning Speed of Digital Dissemination in Digital Era 52. While deciding such cases, the Courts have to realize that in this advanced age of technology, the content of defamation which is scandalous in nature, spreads like a wildfire, leading to instant injury to reputation of a person by sheer extent of its reach to millions within minutes and is not like whispered scandal of the previous past. 53. In other words, when a public figure tweets a defamatory post, the ramifications extend far beyond a mere whisper in someone's ears. In social media, where information travels at lightning speed and has the potential to reach a global audience, the act of tweeting transforms the communication into a form of public publication. The audience, in this context, is not restricted to those physically present or within immediate earshot but encompasses the vast and diverse online community. In the digital age, the boundaries of ‘publication’ have expanded, and the implications of defamation are heightened due to the potential of widespread dissemination. 54. The force of causing injury to reputation in virtual realms can be particularly potent, with the impact transcending physical boundaries and reaching a global audience. The virtual space provides a platform where individuals, especially those with significant influence, can disseminate information rapidly, leading to swift and widespread consequences for a person's reputation. Signature Not Verified Digitally Signed By:ZEENAT PRAVEEN Signing Date:05.02.2024 16:25:50 CRL.M.C. 6347/2019 Page 35 of 50