34 No. 37261 4.4.2 GOVERNMENT GAZETTE, 24 JANUARY 2014 Communications and distribution market segments The distribution market includes the transport and delivery of goods to a specified address. Postal delivery is a specialised sector of the distribution market, especially the distribution of individual parcels. According to the South African Express Parcel Association (SAEPA), a courier service is any company that transports/ships time-definite parcels. The amount of time required to deliver couriered parcels varies from one day to three days. Therefore SAEPA sees courier as any service that delivers items that have a maximum of three days for delivery and are more than 1kg in weight. 4.4.3 The letter and parcel market segments The parcel distribution market caters for all material falling outside the definition of a letter. Services are offered by companies on high-volume and localised routes which demonstrate the practice of "cherry-picking". 4.4.4 Individual and business customer segments Customers in the postal services sector are segmented according to individual consumers and business consumers living or operating in the rural or urban areas of South Africa. Urban areas are characterised by heavy postal traffic, whereas rural areas are characterised by light postal traffic. 4.4.5 The Postbank The Postbank was established in 1910 as a savings bank. It may not provide loans or overdraft facilities to its customers. It is, however, a member of the multinational financial services organisation VISA, and participates directly in the National Payments System (PASA). In its 2012 Annual Report, SAPO reported that deposits grew by 6.9% in the year, bringing the total savings under management by Postbank to R4 258 million. As at 31 December, 2012, there was an industry total of R151 816 million in 'savings deposits' of which the Postbank deposits represent 2,6%. However, with over six million customers, the Postbank ranks in the top five banks and has a formidable customer base to launch new services and products in the lending, borrowing and investment sectors and thus provide much needed competition in the sector. The Postbank is currently undergoing the necessary legal and regulatory processes to become a fully-fledged bank. 4.5 Postal Universal Service and Access 4.5.1 The postal address system According to the Universal Postal Union (UPU), an address is a basic human right. To this end member countries adopted a White Paper during the 2012 Doha Plenipotentiary Congress of the UPU, at the heart of which is a call for member countries to commit to the development of address infrastructure and the provision of an address to everyone. Notwithstanding the declining mail volumes,. SAPO has managed to roll out millions of addresses over the recent past. The target of providing addresses to first-time address owners supports SAPO's mandate of ensuring the right of every citizen to be connected socially and commercially, at an affordable cost. In the 2012 Annual Report, SAPO committed to rolling out an additional 3,6 million addresses between 2011-2013. The 30 This gazette is also available free online at www.gpwonline.co.za