The Supreme Court of the United States affirmed an appeals court ruling that the prohibition of “immoral” or “scandalous” trademarks under the Lanham Act (Act) constituted view-point discrimination in violation of the First Amendment. Fashion designer Erik Brunetti brought the challenge after his application to register the trademark FUCT was denied. The Court reasoned that the Act allowed trademarks that aligned with current social mores but rejected those that defied “society’s sense of decency or propriety.” In 2017 the Court struck down another provision of the of the Lanham Act in Matal v. Tam that prohibited the use of “disparaging” language in trademarks as unconstitutional.