Unofficial Translation (excerpts) Nicotine: a toxic product derived chiefly from the tobacco plant used as a psychotropic, particularly with the inhalation of tobacco smoke; … Illustrative pictogram: A figurative or symbolic standardized drawing intended to give information about a product without referring to its linguistic form; … Tobacco products: all products intended to be smoked, sniffed, sucked or chewed as long as they are manufactured entirely or partially from leaf tobacco as a raw material; … Advertising for tobacco: any form of communication used for or on behalf of a manufacturer or distributor of cigarettes or other tobacco products, which aims to encourage consumers to choose one brand of cigarettes instead of another; … Advertising: any kind of communication, recommendation or commercial action having the purpose, effect or likely effect of promoting a product directly or indirectly; … Cross-border advertising: any kind of communication, recommendation or commercial action having the purpose, effect or likely effect of promoting a product directly or indirectly outside the national territory; … Public health: the science and art of promoting the health and physical efficiency of individuals through concerted collective action, seeking to make the environment healthy, fight against diseases of social significance, to teach individuals the rules of personal hygiene, to organize medical and nursing services with a view to early diagnosis and preventive and curative treatment of diseases, as well as implementing social measures of cleanliness to ensure for each member of the community a level of life