PART 10 CONSUMER PROTECTION 1.0 Introduction 1.1 In accepting, creating and disseminating Content, the need for protection of consumers is of paramount importance and a relevant consideration. For the purposes of this Code, "consumer" is taken to mean and understood to refer to a person who: (a) Acquires or uses goods or services of a kind ordinarily acquired for personal, domestic or household purpose, use or consumption; and (b) Does not acquire or use the goods or services, or hold him out as acquiring or using the goods or services, primarily for the purpose of – (i) Re-supplying them in trade; (ii) Consuming them in the course of manufacturing process; or (iii) In the case of goods, repairing or treating, in trade, other goods or fixture on land. 2.0 Principles 2.1 Consumers have certain rights as users of services provided by service providers and that such rights must be upheld and observed. 2.2 In creating and providing content in the context of this Content Code, it must always be in the basis, belief and philosophy and rationale that: (a) Consumers shall be given sufficient, up to date and accurate information in relation to the provision of and use of any communications and multimedia service; (b) Consumers are entitled to a level of service that is of an acceptable standard and quality; (c) The meeting of consumer requirements needs to be always be balanced with the service providers’ business needs and practices; and 66