increased local content in the various types of programming services including films, drama, children’s programmes, documentaries and music. Media training institutions in conjunction with the broadcasting industry will be encouraged to nurture research into aspects of programming and curriculum development in the industry. The Government will promote local production of advertisements and create an enabling environment for the production and export of local broadcast and media products that will contribute towards job creation. 4.3.4. Content Advisory Council A broadcasting Content Advisory Council will be set up to advise CCK on broadcasting content standards to enable it: (a) Monitor broadcast content; (b) Handle complaints from operators and consumers; (c) Monitor the compliance of broadcasters with the programming code; and (d) Monitor broadcasting ethics compliance. The Council will work in liaison with the Kenya Film Censorship Board 4.3.5 Professional Standards Programming decisions will be made by broadcasters based on professional criteria and the public’s right to know. All broadcasters will be required to act in the public interest and be guided by a code of conduct which will inter alia address: (a) broadcast of material suitable for children; (b) broadcasts that contain scenes of violence, sexually explicit conduct and offensive language; (c) audience advisories to assist audiences in choosing programmes; (d) the need to report news truthfully, accurately and fairly, without intentional or negligent departure from the facts; 18