4. BROADCASTING 4.1 INTRODUCTION Broadcast media have emerged as one of the most powerful communication tools in the 21st century thus revolutionising the way in which individuals and societies interact. A series of reforms have been undertaken in the broadcasting sub-sector to ensure that it becomes competitive and serves the growing needs of the people of Kenya. Consequently, over 24 radio and 16 TV stations are operational. The aim of this policy is to provide a rational and comprehensive framework to govern the establishment, ownership, control, management and delivery of information, entertainment and educational services to Kenyans through provision of efficient and reliable broadcasting. The policy further aims to outline the framework within which national public broadcasting, private broadcasting and community broadcasting and signal distribution services will be provided. It also provides for capacity building in the sector. 4.2 POLICY OBJECTIVES The overall policy objective for the sector is to create an environment that enables broadcasting services to be provided in the public interest and to contribute equitably to the socio-economic and cultural development of Kenya. Specific objectives of the policy are: (a) Development of a legal and regulatory framework as a basis for investment in, growth and sustenance of broadcasting services and for dispute resolution; (b) Encouraging the growth of a broadcasting industry that is efficient, competitive and responsive to audience needs and susceptibilities; (c) Provision of a licensing process and for the acquisition of licences and allocation of frequencies through an equitable process; 16