(d) Ensuring the development of broadcasting services that reflect a sense of Kenyan identity, character, cultural diversity and expression through the development of appropriate local content; (e) Promoting diversity in ownership and control of broadcasting services and availability throughout Kenya; (f) Promoting fair competition, innovation and investment in the broadcasting industry; (g) Ensuring adherence to social responsibility by encouraging the development of and respect for codes of practice by all broadcasting licensees; (h) Promoting Research and Development; and (i) Ensuring universal access to, and viability of public service broadcasting. 4.3 STRATEGIES The following strategies will be adopted to achieve the above objectives: 4.3.1 Legal and Regulatory Framework The CCK will be designated as the sector regulator for broadcasting. Appropriate legislation will be developed to cover regulation, policy advisory and dispute resolution for the sector. 4.3.2 The Public Broadcaster The Kenya Broadcasting Corporation (KBC) will be restructured to ensure its relevance and viability in the market. Amendments will be made to the KBC Act to reflect the nature, structure, mandate and funding of the corporation as a public broadcaster. 4.3.3 Promotion of Local Content The CCK will, in consultation with the broadcasting, media professionals and production industry as well as the public, devise mechanisms to ensure 17