Consumer Protection (Telecommunications Service) Regulation a) the existence or nature of the Applicable Product or Service; b) the price or the way in which it is calculated; c) the existence of a specific price advantage, if available; d) the main features of the Applicable Product or Service, such as its availability, benefits, risks, composition, execution accessories, after-sale customer service, complaint handling process, method and date of manufacture, delivery, quantity, fitness for purpose, usage, specifications, geographical or commercial origin; e) the extent of the Advertiser’s commitments, the motives for the commercial practice and the nature of the sales process, any statement or information in relation to direct or indirect sponsorship; or f) the need for a service, part, replacement or repair. ARTICLE 8 COMPARATIVE ADVERTISING Without prejudice to the obligations set out in Article 6 of this Regulation, a Comparative Advertisement shall be permitted only when the following conditions are met by the Advertiser: a) the Advertisement is not a Misleading Advertisement; b) the Advertiser distinguishes its offerings by highlighting real benefits, innovations, and genuine distinguishing factors; c) the Advertisement does not unfairly criticize, discredit, or disparage a competitor or its products and/or services in the Advertisement; and d) The Advertiser does not issue Advertisements that unfairly denigrate a competitor’s quality of service, so as to reduce public confidence in the products and/or services offered by that other competitor. 8