Consumer Protection (Telecommunications Service) Regulation 2. If the Advertisement refers to a special offer, the Advertiser shall clearly indicate on the Advertisement the date on which the offer commences and ends, and whether it is subject to availability of the Applicable Product or Service. 3. If a Consumer must satisfy any conditions prior to qualifying for any discounts, it shall be made clear in the Advertisement. If, because of the nature of the Advertising Means used, that this information is not included in the Advertisement, the Advertiser shall ensure that: a) the Advertisement shall include a statement such as “subject to conditions” or words which have the same clear effect; and b) the Consumer has been made aware of the conditions before they enter into any contracts as a result of the Advertisement. ARTICLE 11 EXPRESSIONS AND STATEMENTS IN ADVERTISEMENTS Advertisers shall comply with the following in relation to such expressions and statements included in Advertisements: a) free: i. the expression “free” shall mean free and without any direct or indirect costs to the Consumer in obtaining the Applicable Product or Service; ii. Advertisements shall not describe an Applicable Product or Service as “free” if: 1. the Consumer has to pay packing, packaging, administration or handling costs for the Applicable Product or Service; 2. the cost of response including the price of a product or service which a Consumer must buy to take advantage of the Applicable Product or Service, has been increased, except 10