The ad breached CAP Code (Edition 12) rules  1.3  (Responsible advertising) and  4.2  (Harm and offence). Action The ad must not appear again in the form complained of. We told Cash On Go t/a as Peachy.co.uk to ensure future ads did not send an irresponsible message about debt to readers by, for example, putting emotional pressure on them to take out a short-term loan. CAP Code (Edition 12) 1.3     4.2     More on Financial products and services ··· Contact us: The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214   The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991   The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744   The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412   All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [view on map] Get updates, handy hints, and insightful advice direct from the experts who write the Tel: 020 7492 2222 advertising rules. Sign up to our newsletters. Click here for FAQs and to submit an enquiry.  /