Consumer Protection (Telecommunications Service) Regulation ARTICLE 4 OBJECTIVES OF REGULATION 1. The objectives of this Regulation are to: a) empower Consumers to make informed decisions; and b) establish the rights of Consumers and the corresponding obligations of Licensed Operators. CHAPTER 3 ADVERTISING ACTIVITY ARTICLE 5 ACTIVITIES, PRODUCTS AND SERVICES SUBJECT TO THIS CHAPTER 1. This Chapter shall apply to any Advertiser’s direct or indirect advertising, marketing, promotional activity, branding activity, or any other activity that relates to any Applicable Product or Service irrespective of the Advertising Means. ARTICLE 6 OBLIGATIONS OF ADVERTISERS 1. Advertisers shall ensure that: a) Advertisements are fair, truthful and accurate, and shall not, directly or by implication, mislead or confuse any Consumer; b) Advertisements are factually correct and culturally sensitive, and that this is done so with a sense of responsibility towards Consumers and the community; c) they clearly disclose to Consumers all terms and conditions as well as the necessary information before the point of sale; 6