The Applicant was a society of professional bodies and provided life assurance and medical aid to its members. It additionally had a number of authorized independent agents who marketed its products. The Respondent, a short-term insurance broker, used a trademark that bore a close resemblance to that of the Applicant. Despite the Respondent redesigning its logo, the Applicant contended that the new logo still resembled its trademark and sought an interdict preventing the Respondent from infringing its registered trademark rights and from passing off its services as those of the Applicant. The Court held that the Respondent's logo would cause deception and confusion, and therefore granted the interdict.